MAJOR WHITE GOODS MANUFACTURER - 120 Independent Retailers
Brief
A white goods brand leader needed to increase sales through his 250 independent retailers without having to discount. The incentive had to have a fixed budget and not the "I hope this isn't a success" scenario.
Solution
Desirable reward - Achievable objectives - Fair monitoring and scoring - Transparency - Good, Reliable communication.
An incentive 1 week 5 star "All Inclusive" holiday to the Caribbean.
Result
Over a 4 year period there was a gross profit increase from £100,000 to over £1,000,000.
LEADING IT STORAGE COMPANY - 30-85 Distributors
Brief
To create programmes that would motivate high earning business owner to sell storage solutions to their clients.
Solution
Programmes to the Caribbean, New York, Dubai, Portugal and Monte Carlo that incorporated elements that "couldn't be bought" with luxurious wining and dining".
Result
An ongoing programme of highly desirable destinations that achieved the client's target.
OPTICAL MANUFACTURER - 126 Optical Retailers
Brief
An incentive needed to be provided that was travel related, infinitely flexible and linked to purchase value that was not a discount.
Solution
"Club Optics". A travel and holiday award linked to purchases redeemed through an ABTA Travel Agency.
Result
"Through this promotion we were able to maintain our margins in an industry where discounts were the norm."
